Face-Up Hold'em to be Released by Zone4Play

WILMINGTON, Delaware - Zone4Play, a leading developer of interactive software and technology for the betting and gaming industry, has announced the launch of a new and unique poker game - Face-Up Hold'em
  - for multiple e-gaming platforms. The product, based on the popular Texas Hold'em Poker, but with a fixed odds twist, will be available on all the interactive platforms in the UK, including mobile, Internet, interactive TV and in particular participation TV.

The game will be available by the end of Q2 2006 to 10 million households in the UK, enabling for the first time TV viewers (interactive and broadcast) to play fixed odds poker. In addition, it will enable TV viewers to participate in poker TV shows by betting during each hand on the results of the game.

"We are excited about the introduction of this new game, which strengthens Zone4Play's growing e-gaming portfolio, as market demand is proving to be higher than ever," said Shimon Citron, CEO of Zone4Play. "We are constantly looking to expand our selection of e-gaming solutions - to provide maximum client satisfaction for our partners."

About Zone4Play:

Zone4Play, a developer of interactive software and technology for the betting and gaming industry, delivers cross-platform solutions that are built for mass participation gaming. Zone 4 Play is a software and technology provider to UK bookmakers, online gaming operators, betting exchanges and to US cable, satellite and hospitality service providers, delivering online solutions, mobile solutions, interactive TV solutions and participation SMS-TV solutions. Zone4Play works with industry giants such as British Telecom, Coral Eurobet, Betfair, Channel 5 (UK), Cablevision and Lodgenet. For more information visit www.Zone4Play.com.