Building a Sports Betting Customer Base that Works for You
A big part of being successful as an independent sports bookmaker is the customer base that you build and grow. Bigger is not always better when it comes to bookmaking especially if you inadvertently
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add a few sharps to the fold. Your ideal customer should be a recreational gambler that is interested in betting on sports on a year-round basis. Too many private bookies concentrate all of their efforts on football season and while you can make a nice buck during those five months of the year, you need 12 months of steady cash flow and bottom-line profits to build a sports bookmaking operation that is geared towards long-term success.
One of the best ways to shape a sports betting customer base that works for you is by working closely with a Pay Per Head service like Realbookies.com to monitor all the daily action that your bookmaking service takes in. Through backend access to your PPH service’s online sports betting software, you should be able to run a variety of business reports that paint a detailed picture of your entire customer base as well as their gambling habits. You should also have the ability to create individual account profiles complete with any credit and betting limits you wish to put in place.
Another important way to work with your price per head provider to expand your customer base with the right type of sports betters is through your online presence. Most Pay Per Head sites will provide you with a customized website as part of the weekly price per head fees you currently pay. This site can be used as a powerful marketing tool to showcase everything you have to offer on your daily betting board. You should always have the ability to move your own betting lines and change your offerings to best suit your individual needs, but you should also have a board that offers a multitude of betting opportunities.
You never want to run the risk of having even one of your existing customers turn elsewhere to place a bet and you also want to have a large array of betting lines and odds to help attract some new faces to your bookmaking service. The big offshore sportsbooks operating online go to great lengths to try and attract sports bettors to their sites, so you need a professional online presence that essentially levels the playing field with these type of competitors.
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A big advantage of being an independent sports bookmaker is the ability to basically hand pick your own customer base. If you do get burnt by a sharp, you can simply drop them as a player. You will quickly get a good feel for each of your current customer’s betting habits and tendencies and once you have the right Pay Per Head system in place, you can immediately start tracking the activity of any new players you do decide to bring on. Over time, this should leave with a nice mix of recreational sports bettors that will provide some steady cash flow and monthly profit as a collective whole.
As mentioned earlier, bigger is not always necessarily better, but there is some strength in numbers when it comes to booking sports bets. Having five or 10 high rollers as the bulk of your customer base can make for some wild roller-coaster rides, especially during what can be a very volatile football season. A customer base that is made up of 50 to 100 moderate bettors will add some much needed stability to the equation. The highs may not be as high, but the lows will not be as costly.