How Online Casinos are Outstripping Land-Based Casinos
If you are a gambler, you may have noticed that there are more and more online casinos cropping up these days. In fact, online casinos are far outstripping land-based casinos and people are more and
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more willing to gamble from the comfort of their own home. Over the last 10 years or so, online gaming has definitely gained momentum across the world. The online casino industry has gotten better because the technology behind their websites has gotten better and in many parts of the world, the regulation has gone their way.
Online casinos have offered promotions for many years now to get people to visit them, but those promotional efforts are becoming less important as gamers shift from visiting land-based casinos to going online. Promotions like the free bet, the deposit match and various other enticements that the gaming industries are no longer vital as the companies behind casino brands turn their attention to promotional incentives that will bring gamers to brick-and-mortar casinos. Brick-and-mortar casinos cost a lot to run in comparison with online casinos and there is no doubt that they are struggling.
Online casinos are slowly becoming the preferred way to gamble. In the past, gamblers were less inclined to play online due to worries that a website might not be legitimate, the difficulties of depositing money to play with and collecting after winning and the limitations of the technology. But now, those concerns are almost a thing of the past with gamblers because of the regulation and oversight that online casinos get.
Concerns about fake websites are alleviated due to online security measures that are available with any major browser – and with the regulations and oversight by the country that the casino is based in as well. The casino revolution and new casino culture starts around 2010 when more people had access to the internet, were more familiar with it and were able to know which sites to trust with their money.
Around the world, the land-based casino industry began to come second to online casinos with revenues falling drastically. This was especially true in Canada where the Montreal Casino in Loto-Quebec seeing revenues drop more than 10% in the second quarter of 2012.
The bottom line is that just like with other things, as soon as people could play casino games online safely they began to do so. People enjoy playing games, but the arcade no longer exists because people could play the same games online with better technology in the comfort of their own homes. The same holds true with online casinos and the ability of online casino sites to adapt and keep up with new technology. In fact, online casinos made it so easy for people to deposit money, win money and withdraw their winning back to their own back accounts successfully that brick-and-mortar casinos really had no chance to compete. It was only a matter of time before online casinos began to make land-based casinos obsolete.
Also to blame were the massive promotional efforts started by online casinos. Online casinos began offering major incentives that land-based casinos simply could not compete with. They offered deposit matching with multiple matching amounts to entice people to come back several times and see their deposits double or increase in a pretty significant way.
Since online casinos did not have the overhead that land-based casinos had, they were able to offer promotions and incentives that brick-and-mortar casinos could not because they had more money to pour into the problem of attracting new customers.
Now, there is a major shift towards mobile gaming. Online casinos are appealing to millennials by offering the gaming experience on smart phones and other mobile devices. This makes it extremely convenient for people to gamble since they carry their phones around with them everywhere they go.